Successful un-hosted B&B with room for improvement online.

In 2008, friends Diane and Lisa opened an un-hosted bed and breakfast in Rocheport, Missouri, calling in Girls Nite Inn. By 2015, business was still going strong on-site, but online the girls were still relying on a flash-based website that featured outdated content and limited functionality. Booking the house still required a phone call to Diane, and you had to be on a certain browser to be able to view the sometimes-up-to-date availability calendar.

Knowing that the impression guests and potential guests had of the house from their web presence was not at all an accurate reflection of the actual experience, we were able to work together to develop a completely refreshed visual brand and streamline the entire booking process for both guests and owners. 

What She Wanted

  • Website with accurate information and the ability to edit ongoing

  • Online booking and calendar

  • Professional photos of the house

  • Social media presence

  • Guest communication strategy

 

What She Got

Brand redesign
Logo design and brand standards developed, including color palette and typefaces.

Website
Customized, mobile-friendly, Wordpress template design with online booking and calendar, updated content from scratch and contact form.

Professional Photography
Full set of interior and exterior house photos, an advertising shoot with models and headshots of owners on-site.

Digital Marketing Content
Launched social media presences on Facebook and Instagram, claimed Google business page and developed strategy for content posting. 

Products
New shirt design for guests to purchase, business cards, magnets and house signage.

Ongoing support
Retainer services for website support, online communications, digital and print design deliverables, etc.

 

Deeper Dive

 

Branding + Design

Logo development came first

Website Design + Content

“Etiam tristique posuere sapien at mattis. Praesent feugiat pulvinar justo id varius. Fusce nisl elit, dictum eget condimentum eu, elementum sed ante. Vestibulum ante ipsum primis in faucibus orci luctus.”

— L.K.

Online Communication

“Fusce nisl elit, dictum eget condimentum eu, elementum sed ante. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Pellentesque vel mattis turpis.”

— J.Y.

 


Does your small business need some big TLC?

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